What This Work Looks Like
CRM and revenue operations at Arius 360 sits at the intersection of marketing, sales, and automation. The specialist in this role designs the pipeline architecture, lifecycle stage logic, and reporting infrastructure that makes the entire growth system legible — for clients, for the sales team, and for the automation workflows depending on clean data.
This is not CRM administration. It's revenue infrastructure design. You'll work directly with founders and sales leads to understand how their pipeline actually works, then build a CRM that reflects reality — not a textbook sales funnel. You'll coordinate with automation, paid media, and web specialists on the same accounts, because bad CRM data breaks everything downstream.
What You'll Own
CRM Architecture & Pipeline Design
Design deal pipelines, contact lifecycle stages, and property structures that match how the client actually sells — not how a default CRM template assumes they do. Build for adoption first: a CRM no one uses correctly is worse than no CRM.
HubSpot & GoHighLevel Buildouts
Implement and configure HubSpot and GoHighLevel from the ground up or inherit and rationalize existing setups. Know the full platform — not just the surface features — and configure it to support the actual sales and marketing motion.
Lead Routing & Handoff Logic
Design the logic that gets leads from marketing to sales without friction or data loss. Define qualification criteria, routing rules, and handoff notifications that keep both sides of the funnel working from the same information.
Reporting & Revenue Visibility
Build dashboards and reports that answer the questions founders and sales leaders actually ask — pipeline velocity, conversion rates by source, CAC by channel, revenue forecast. Not vanity metrics. Actionable reads on what's working.
Data Integrity & Ongoing Optimization
Maintain clean contact and deal data over time. Identify and resolve duplication, incomplete records, and lifecycle stage inconsistencies before they corrupt reporting and automation logic downstream.