What This Work Looks Like
At Arius 360, growth marketing isn't a support function — it's one of three pillars that power the integrated system we build for clients. That means the specialist in this role isn't executing someone else's strategy. They're setting it, owning it, and connecting it directly to web and automation outcomes on the same account.
This is senior work. You'll be building multi-channel acquisition strategies for clients across industries, managing meaningful budgets across Google and Meta, and doing the kind of funnel analysis that drives real decisions — not just reporting what already happened.
What You'll Own
Campaign Architecture & Paid Strategy
Design and build full-funnel paid campaigns across Google Search, Performance Max, and Meta. You're not just managing bids — you're deciding how the account is structured, how budgets are allocated across stages, and how campaigns evolve as data comes in.
Customer Acquisition Cost & LTV Analysis
Track and optimize CAC across channels. Know when a channel is working at the unit economics level, not just the surface metrics. Feed those insights back into creative, landing page, and CRM decisions.
Conversion Funnel Optimization
Work across the funnel from first click to qualified lead. Identify where drop-off is happening, propose and test solutions, and coordinate with the web and automation teams to implement them without losing momentum.
Cross-Channel Growth Planning
Build quarterly growth roadmaps that account for seasonality, budget cycles, and channel maturity. Translate business goals into a specific, prioritized plan — not a list of tactics.
Performance Reporting That Drives Decisions
Deliver reporting that tells clients what changed, why it changed, and what happens next. No vanity metrics, no post-hoc rationalization. Clear, honest reads on what's working and what isn't.