What This Work Looks Like
Marketing automation at Arius 360 is one of three pillars of the integrated growth system. That means the specialist in this role isn't configuring templates inside a platform — they're designing the logic that connects lead capture to nurture to sales handoff to retention, and making sure every step runs without manual intervention.
You'll work across platforms — HubSpot, GoHighLevel, Make, n8n, and whatever the client's stack requires — and you'll coordinate directly with the paid media, CRM, and web development specialists on the same accounts. Your workflows depend on their systems. Their results depend on yours.
What You'll Own
End-to-End Workflow Architecture
Design automation workflows from first touch through the full lifecycle — lead capture, segmentation, nurture sequences, sales routing, re-engagement, and retention. Map the logic before you build it, and build it so it can be maintained.
Multi-Platform Implementation
Build and configure workflows across HubSpot, GoHighLevel, Make, n8n, and Zapier depending on the client stack. Know the strengths and limits of each tool — and know when to use a custom webhook instead.
Lead Scoring & Lifecycle Stage Management
Design and implement lead scoring models that reflect actual buying behavior, not arbitrary point values. Keep lifecycle stages meaningful so CRM and sales teams are working from accurate data.
Trigger Logic & Behavioral Sequences
Build sequences that respond to what contacts actually do — not just time-based drips. Implement behavioral triggers, conditional branching, and suppression logic that makes communications feel relevant rather than automated.
Automation Audits & Performance Optimization
Audit existing automation infrastructure for logic gaps, redundancy, and deliverability issues. Identify where workflows are breaking silently — unsubscribes, missed handoffs, stuck leads — and fix the root cause, not the symptom.