What This Work Looks Like
Search and content at Arius 360 isn't a content calendar exercise. It's the organic acquisition layer of the integrated growth system — designed to compound over time, connect to paid channels, and feed the automation and CRM infrastructure on the same account.
This means the specialist in this role owns the full picture: technical site health, keyword architecture, content strategy, and the internal link logic that ties it together. You'll work alongside paid media and web development on the same accounts, which means your decisions will have direct impact across channels — and theirs will affect yours.
What You'll Own
Technical SEO Audits & Site Architecture
Conduct structured audits covering crawlability, Core Web Vitals, site architecture, and indexation. Translate findings into clear, prioritized action items the development team can execute — not a spreadsheet of 200 items with no hierarchy.
Keyword Strategy & Content Architecture
Build keyword frameworks that map to the full buyer journey — not just high-volume head terms. Develop topic cluster structures and content hierarchies that create compounding authority over time.
Content Strategy & Editorial Direction
Define what gets written, why, and in what order. Prioritize content based on search intent, competitive gap, and business impact. You're setting the editorial direction, not just generating ideas.
Organic Performance Reporting
Track and report on rankings, organic traffic, and conversion contribution in a way that connects to broader account goals. Know when organic growth is being constrained by technical issues versus content gaps versus authority — and distinguish between them clearly.
Cross-Channel Integration
Identify where organic and paid overlap, where they can reinforce each other, and where content can feed email and automation sequences. Organic isn't a silo — it's a traffic source that connects to the broader system.