What This Work Looks Like
Web and front-end development at Arius 360 is client-facing, conversion-focused work. The sites we build are the foundation of the integrated growth system — they have to perform under real traffic, serve real marketing goals, and connect to automation infrastructure that depends on them.
This means the specialist in this role doesn't just build what's in the brief. They push back when the brief misses something important, they coordinate with the marketing and automation specialists working the same account, and they care about page speed, accessibility, and clean architecture — not because those are checkbox items, but because they affect outcomes.
What You'll Own
Custom Site Builds
Build clean, semantic, responsive HTML/CSS/JS sites from the ground up. No bloated page builders, no inherited technical debt. The standard is production-ready on delivery.
Conversion-Focused Front-End Architecture
Understand that a website is a conversion tool, not a brochure. Structure layouts, page flow, and calls-to-action around what the marketing strategy requires — and flag when the design or copy is working against those goals.
Performance Optimization
Own Core Web Vitals and page speed across every site you touch. Understand the relationship between asset weight, render-blocking resources, and server configuration — and resolve issues rather than surface them.
Integration with Marketing & Automation Systems
Implement tracking, form handlers, and third-party integrations that connect the site to the broader tech stack. Know when a CRM integration, pixel, or webhook needs to be built correctly versus patched.
Post-Launch Maintenance & Iteration
Support ongoing updates, A/B test implementations, and landing page builds as campaigns evolve. A site launch isn't the end of the engagement — it's the beginning.